WHAT TO EXPECT

At the core of what I offer are actionable strategies and tactical execution that will make your business truly shine. Everything I do is grounded in understanding real-world scenarios, the importance of ROI, and knowing that your business’s success is our success.

Teamwork Makes the Dream Work: I believe in the power of partnership, whether crafting a killer marketing plan or executing creative campaigns, we're in it together to bring your brand's story to life.

Tailored Tactics, Tangible Results: From conceptualization to execution, I will tailor marketing tactics to align perfectly with your brand's vision and goals. You’ll benefit from tangible results that speak volumes about my commitment to your success.

Client-centric Support: Your satisfaction is my priority — which means I’ll support and challenge you. You may not always hear what you expect, but you can be confident every recommendation will be rooted in your best interests. With my client-centric approach and dedicated support, I’ll ensure your needs are always met with honesty, empathy, attention, and care.

  • • Competitive analysis

    • Key stakeholder interviews

    • Survey design and analysis

    • Focus group facilitation

    • Secondary research

    • Evaluation, key insights and recommendations

  • • Positioning

    • Target audience personas

    • Goals and objectives

    • Value proposition

    • Channel strategy

    • Content strategy

    • Plans for measurement & adjustment

    • Launch/go-to-market plans

    • Paid and earned media plans

  • • Purpose, mission, vision

    • Brand values

    • Brand strategy

    • Brand story

    • Key messaging strategy

    • Key messaging architecture

    • Brand positioning

    • Brand voice

    • Brand style guide

  • • Project intake and creative brief development

    • Scope development, budgets and timelines

    • Internal creative partnership or external vendor management (video production house; freelance designers, developers, copywriters, etc.)

    • Experienced in guiding the development of:

    — Product photography

    — Sales and marketing videos

    — Physical deliverables: brochures, booklets, circulars, catalogues, invitations, mailers, etc.

    — Digital deliverables: presentations, web ads, websites, social media (paid/organic)

    — Website content

    — Trade show booth and experience design

  • • Editorial content writing
    • Sales writing
    • Company names and brand names
    • Web copy
    • Case studies

  • • Relationship building

    • Internal process development

    • Internal team management

CAPABILITIES

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